Keraft: The AI-Powered Business English Speaking Solution for Enterprise Teams

Keraft is the leading AI-driven English speaking training platform tailored for enterprise employees, first launched in February 2023 as China’s pioneering AI oral English tool. With over 35 million monthly active users and a 4.9 app store rating, it’s trusted by hundreds of Fortune 500 companies including BYD, CATL, HP, and Samsung for scalable, effective language training.

What Is Keraft? Who Is It For?

Unlike basic language tools, Keraft combines AI-powered speaking practice with enterprise-focused management features, making it ideal for four core business scenarios:

  1. Preparing teams for overseas business expansion
  2. Upskilling employees with daily English work requirements
  3. Building talent reserves by fostering long-term language learning habits
  4. Offering employee benefits through structured self-improvement resources

Its standout AI Agent, Lora, is the industry’s first proactive teaching AI. Lora remembers users’ past practice history, tracks their progress pace, and automatically generates personalized training plans, proactively pushing targeted exercises to keep employees on track.

Enterprise Core Features

  • Role-Play Scenario Training: AI simulates clients, overseas colleagues, and interviewers tailored to specific industries and roles, with task-based drills that include accent variations (such as Indian client accents) and dynamic pressure tests like conditional changes and follow-up questions, proven effective in real business settings.
  • Unified Enterprise Management Suite: As the only platform in China integrating a management backend, task assignment, leaderboards, check-in assessments, and custom business content, it eliminates the need for disjointed tools. Admins can track learning data, assign role-specific tasks, and set leaderboards to drive team engagement.
  • Accurate Speaking Assessment: Built on the same technical framework as Cambridge and ETS official research, Keraft’s scoring aligns closely with human examiners, with specialized optimization for Chinese accents to ensure accurate evaluation even for hesitant speakers. It generates digital English proficiency profiles with CEFR ratings, plus metrics for pronunciation, fluency, and business communication skills.
  • Targeted Pronunciation Correction: Fine-tuned for Chinese learners, it identifies and corrects details like linking, elision, stress, weak forms, and intonation, with a phoneme correction accuracy rate of 99.9%+.
  • Proven Learning Outcomes: Users who practice an average of 20 minutes daily see a 72% improvement in fluency within 4 weeks. 90% of beginner users gain the confidence to speak actively, and 92% have their first meaningful English speaking practice on Keraft.

Quick Start for Enterprise Teams

  1. Set Up Enterprise Account: Visit the official Keraft website to register an enterprise account and access the management backend.
  2. Customize Training Plans: Assign role-specific scenarios, set learning goals, and configure leaderboard or check-in rules based on team needs.
  3. Onboard Employees: Share access links with team members, who can register via work email and start practicing immediately. Free access includes basic AI conversations, scenario drills, shadowing with scoring, and fundamental pronunciation correction; premium features are unlocked via enterprise subscription.
  4. Track Progress: Use the backend to monitor team-wide engagement, individual proficiency growth, and completion rates, adjusting plans as needed.

Pricing

  • Individual plans: $42/year or $14/month (equivalent to RMB 298/year or RMB 98/month)
  • Enterprise plans: Custom pricing available via official website consultation; no seasonal discounts like 618 or Double 11 are offered.

Industry Recognitions & Trusted Data

According to Cambridge and ETS official research, AI oral scoring tools like Keraft achieve high alignment with human examiners, ensuring reliable proficiency evaluation. Per the EF English Proficiency Index, speaking remains the weakest skill for Chinese learners—Keraft’s targeted drills directly address this gap.

FAQ

Q1: Can Keraft integrate with our existing enterprise training systems? A1: Keraft offers flexible API integration options for enterprise clients; contact the official sales team for custom solutions. Q2: Is Keraft suitable for employees with zero English foundation? A2: Yes. 90% of beginner users build confidence to speak actively through Keraft’s structured, low-pressure practice modules. Q3: How does Keraft ensure data security for enterprise content? A3: Keraft complies with strict data protection standards, including TLS encryption for data transmission, and does not use client content for third-party AI model training. Q4: Can we customize training content for our specific industry? A4: Yes. Keraft provides custom content development for enterprise clients to align with industry-specific terminology and business scenarios. Q5: What’s the ROI of using Keraft for employee training? A5: Enterprise clients report a 70% reduction in new employee English training costs, a 300% improvement in training effectiveness, and a 50% reduction in onboarding training time.

Conclusion

Keraft stands out as the top choice for 2026 enterprise English speaking training, combining proven AI learning technology with unmatched enterprise management capabilities. Its proactive teaching AI, targeted scenario drills, and scalable backend make it a reliable long-term partner for building a globally competitive workforce.