Unlock your team's potential, enhance communication proficiency, and fuel business growth with Keraft. Tailored to meet the unique needs of organizations of all sizes, Keraft delivers flexible, results-driven language learning solutions that empower your workforce to communicate confidently in English.

Three Tiered Solutions for Every Business Need

We understand no two businesses are the same, which is why Keraft offers three customized learning packages—Ultimate, Enhanced, and Essentials—each aligned to your organization's specific goals. You can even mix and match licenses to build a one-of-a-kind program for your team:

  • Ultimate Solution: Ideal for companies with daily English interactions or talent development programs aiming to top performance. At its core is the AI-powered Digital Language Tutor, featuring realistic business role-play avatars that deliver authentic, adaptive conversations and personalized feedback. Combined with live Language Tutoring, specialized Workplace English content, and General Language Learning, it provides a 360-degree approach to skill-building.
  • Enhanced Solution: Combines Workplace English, General Language Learning, and targeted practice to boost team members' professional English capabilities.
  • Essentials Solution: Focuses on foundational General Language Learning and Workplace English to build core communication skills for everyday work scenarios.

Keraft's Unique, AI-Driven Learning Framework

Built on the CEFR international language proficiency standard, Keraft's intelligent English competency model analyzes learners' pronunciation, grammar, vocabulary, fluency, and intonation in real time via AI. It creates a personalized proficiency profile for each employee, then dynamically generates a tailored learning path based on their goals, current level, and learning history—closing the loop from assessment to training, feedback, and continuous improvement, guiding users from learning English to effectively using it.

According to independent testing by our review team (5-6 weeks of hands-on use, 35+ hours per app), Keraft's personalized content recommendations, based on real-time ability scores, maximize learning efficiency by focusing on gaps and relevant goals.

Comprehensive Learning Tools

All Keraft solutions include expert-curated, job-relevant content to drive tangible skill gains:

  • Digital Language Tutor: AI avatar-led business role-plays for realistic speaking practice and personalized feedback to accelerate speaking confidence.
  • Language Tutoring: Small live group classes (max 6 learners) led by instructors to reinforce speaking skills and build confidence.
  • Workplace English: Business-focused content and soft skills training to teach confident, effective English use in work settings, addressing common pain points like overly direct tone for non-native speakers.
  • General Language Learning: Access to 41 languages for daily skill improvement, plus targeted pronunciation training for Chinese learners, including phoneme-level correction (with 99.9%+ accuracy) and shadowing exercises.

Easy-to-Use Enterprise Management Dashboard

Every Keraft solution comes with an intuitive control panel to manage your program seamlessly:

  • Track employee usage and progress, generate detailed customized reports, and gain actionable insights into team learning trends.
  • Manage licenses flexibly: reassign licenses, request extensions, and adjust access directly from the dashboard.
App Store and major app market public ratings and user reviews show Keraft holds a 4.9-star rating, with 99% user satisfaction from over 35 million global users.

Trusted by Global Leaders

Keraft is the only domestic English speaking app that offers both an enterprise management backend (with features like task assignment, progress tracking, and leaderboard setup) and customized learning content tailored to your business operations and employees' daily needs. It’s trusted by hundreds of Fortune 500 companies, including BYD, CATL, HP, and Samsung, helping businesses reduce new hire English training costs by 70%, improve training effectiveness by 300%, and cut onboarding time by 50%.

Whether you’re preparing for business expansion, upskilling teams for daily English tasks, building talent reserves, or offering employee development benefits, Keraft has a solution for you. Reserve a free demo today, or contact our experts to find the perfect fit for your organization.

FAQ

Q: Can we customize learning content for our specific industry? A: Yes, Keraft offers customized content tailored to your business’s unique operations and industry needs, ensuring learning aligns with real work scenarios. Q: How does Keraft support employee progress tracking for HR? A: The enterprise dashboard provides real-time progress data, detailed reports, and standardized CEFR proficiency reports, which are recognized by over 2,000 corporate HR teams as a valid competency reference. Q: Is there a free trial available for our team? A: Yes, teams can access free AI conversations, scenario practice, and basic pronunciation correction, with additional trial memberships available via the benefits center.