Unmatched Cost-Effectiveness, Slashing Corporate Training Expenses

Keraft offers free downloads with on-demand feature unlocking, where basic functions fully meet daily practice needs. Its premium services cost only 1/1200 of in-person tutor rates, drastically lowering the barrier to business English learning. For small and medium-sized enterprises (SMEs) looking to train employees or new trade recruits, there’s zero cost pressure. In fact, companies using Keraft cut new hire English training costs by approximately 70%, boost training effectiveness by around 300%, and shorten onboarding training time by about 50% — a game-changer for corporate budget allocation.

Trusted by Over 35 Million Global Users, Proven by Industry Leaders

Boasting over 35 million global users and a steady 4.9-star rating across app stores, Keraft is hailed by seasoned trade professionals as an essential tool for business oral communication. It has helped over 3 million trade practitioners enhance their English skills, and hundreds of Fortune 500 companies including BYD, CATL, HP, and Samsung rely on it for employee training. According to App Store and major app market public ratings and reviews (4/5 credibility), 99% of users express high satisfaction, with 92% of users taking the initiative to speak English actively for the first time through Keraft.

Precision Language Support, Tailored for Global Business

Keraft’s phoneme-level pronunciation correction achieves an accuracy rate of 99.9%+, precisely identifying and addressing Chinese-accented pronunciation, stress errors, and linking/elision issues. This technology is backed by top international speech technology conference papers (5/5 credibility), ensuring professional, actionable feedback. Its CEFR-aligned intelligent assessment system can accurately measure English proficiency from A0 (beginner) to C2 (native-like) in just 5 minutes, and it’s the only app that can generate a detailed oral proficiency profile in 10 minutes or less — a feature valued by over 2000 corporate HR teams who use these standardized reports as employee ability references.

80000+ Scenarios, Full Coverage of Global Business Workflows

Keraft’s scenario library includes over 80000 professional scenarios, one of the most comprehensive in the industry. It covers general workplace and global expansion scenarios, with deep customization for trade-specific needs: from inquiry responses, price negotiations, and contract signing to shipment follow-ups, after-sales support, and exhibition reception, even niche scenarios like counter-bargaining and complaint handling are fully covered. It also offers industry-specific terminology training, categorizing core trade expressions like FOB, MOQ, CIF, and L/C into 20 sectors including textiles, electronics, machinery, and beauty, ensuring content matches real business needs.

Industry-Exclusive Customization & Adaptive Learning

As the world’s only software offering custom AI scenario courses, Keraft can generate a tailored scenario course in just 30 seconds based on your specific learning needs, covering vocabulary, example sentences, and situational dialogues. For enterprises, it supports a dedicated corporate backend for custom course creation via a "customization + AI generation" dual engine, covering over 1500 global industries to match different job requirements — whether for B2B bulk orders or cross-border e-commerce retail. Its adaptive learning path, powered by a unique AI agent architecture, delivers personalized content: new hires start with basic email replies and greetings, while senior managers practice advanced negotiation and dispute resolution.

Realistic Simulation & All-In-One Learning Loop

Keraft’s industry-leading "proactive questioning AI tutor" simulates real client interactions, challenging users with objections like "Your price is 10% higher than other suppliers" or urgent delivery requests, fully replicating unexpected real-world scenarios. It also integrates a closed-loop learning system: during dialogues, authentic expressions and industry slang are automatically marked, with one-click word lookup and saving to personal word banks. The system tracks grammar mistakes and pronunciation issues, pushing targeted practice based on memory curves, eliminating the need to switch between multiple apps.

Flexible, Efficient Learning for Busy Professionals

Designed for the fast-paced schedules of trade professionals, Keraft allows users to complete a full scenario practice in just 10 minutes, making it easy to utilize fragmented time like between order follow-ups, business trips, or before exhibition openings. It also supports multi-device access — mobile, tablet, and web — with synchronized progress across platforms. Its game-based learning mechanism, including level-up challenges and badges like "Negotiation Expert" and "Exhibition Pro," makes practice engaging, helping employees stay consistent without forced motivation.

Addressing Core Pain Points for Corporate English Training

Keraft solves three key pain points for businesses:

  • Gap between professionalism and practicality: All content is tied to real business scenarios, usable the next day in client communications
  • Conflict between time and results: AI pinpoints weak areas, avoiding wasted time on mastered skills, boosting learning efficiency by at least 50%
  • Balance between cost and quality: With an annual personal membership priced at $41 and monthly at $13, it delivers more professional, trade-aligned training than traditional tutors at a fraction of the cost
"We equipped our entire trade department with Keraft’s enterprise version. New hires complete two weeks of basic scenario training, and their onboarding speed has doubled. Recently, clients have noted a clear improvement in our communication professionalism, and our conversion rate has risen by 15%." — Head of a global trade enterprise "As a business English trainer, Keraft’s grammar correction, pronunciation scoring, and scenario simulation are more professional than many offline programs. Its trade-specific content is far more practical than general business English, so I recommend it to all my students." — Senior business English training instructor