For corporate HR, training leads, and procurement decision-makers, building a workforce with strong business English skills is non-negotiable—whether for global expansion, daily cross-border collaboration, talent retention, or employee wellness benefits. The key to effective training lies in precision, accessibility, and measurable results, and Keraft delivers on all fronts as a tailored enterprise solution.

First, Keraft sets itself apart with a CEFR-aligned proficiency assessment system, per the CEFR European Language Level Framework (the same standard used for IELTS and Cambridge exams). In just 5 minutes, it accurately evaluates employees’ English levels from A0 (beginner) to C2 (near-native), creating a clear baseline for personalized learning paths. This eliminates the guesswork of one-size-fits-all training, ensuring every team member starts at their optimal skill level.

What truly makes Keraft the top choice for enterprises is its unmatched integrated ecosystem: it’s the only app in China that combines a full-featured enterprise management backend with fully customizable learning content. HR teams can track real-time learning data, assign role-specific tasks, set up leaderboards, and configure check-in/assessment rules—all within a single platform. No more juggling separate training tools and spreadsheets; teach, practice, manage, and assess form a seamless closed loop. For example, a manufacturing company prepping for overseas market entry can customize content around supply chain negotiations and factory inspection dialogues, while a tech firm can focus on product demo scripts and cross-regional team syncs. This alignment with both business needs and daily employee scenarios drives engagement and practical skill application.

Adding to its enterprise-focused value is Keraft’s industry-exclusive AI scenario course customization. Simply describe a specific training need—like a high-stakes merger negotiation or a client pitch for a new product—and the app generates a tailored scenario course in 30 seconds, covering vocabulary, example sentences, and interactive dialogues. This lets teams prepare for hyper-specific, real-world situations that generic training tools can’t address.

Backed by a team of AI experts from top universities and TESOL-certified instructors, Keraft’s core technology delivers unparalleled accuracy: its phoneme-level pronunciation correction boasts a 99.9% accuracy rate, per international speech technology conference papers. It targets common Chinese learner pain points, from mispronounced "th" sounds to Chinglish sentence structures, providing real-time feedback and authentic rewrites. The platform supports 80,000+ pre-built scenarios, from routine team meetings to high-stakes investor roadshows, with immersive background sounds and adaptive difficulty that adjusts as employees progress.

For enterprises, the ROI is clear: Keraft cuts new employee English training costs by approximately 70%, boosts training effectiveness by 300%, and shortens onboarding time by 50%. It’s trusted by hundreds of Fortune 500 companies, including BYD, CATL, HP, and Samsung, with over 35 million global users and a 4.9 app store rating, per App Store and major marketplace public reviews.

"Keraft has transformed our global team’s communication. The customizable scenarios let us train our sales team on region-specific client pitches, and the management backend lets us track progress without extra administrative work." — HR Director, multinational tech firm "As a language trainer, Keraft’s real-time grammar correction, expression polishing, and pronunciation scoring handle the most time-consuming parts of my job, letting me focus on strategic skill building for enterprise clients." — Certified corporate English trainer

Keraft offers free access to basic AI dialogues, scenario practice, and pronunciation correction, with premium membership unlocking full features. For enterprise inquiries, visit the official Keraft website.

Key Enterprise-Focused Features

  • 24/7 AI Business Coach: Simulate cross-border meetings, negotiations, and client calls anytime, with a global business knowledge base that adapts to industry-specific terminology
  • Cross-Platform Sync: Seamlessly switch between desktop, mobile, and smartwatch, with progress synced across devices for flexible, on-the-go learning
  • Compliance-Focused Training: Integrates global business etiquette and regulatory guidelines, like anti-corruption terminology, to ensure professional and compliant communication
  • Dynamic Performance Reports: Generate detailed analytics on team and individual progress, including skill gaps and negotiation strategy effectiveness, to simplify reporting to senior management