Core Features by Plan

Keraft offers three tailored plans to meet diverse corporate training needs, with a 15-day free trial available for teams of all sizes:

  • Trial Version: Access core learning tools including mandatory courses, open classes, learning paths, basic exam management, and 1GB file storage. It also includes foundational features like daily practice quizzes and basic learning statistics.
  • Basic Version: Builds on the trial with 20GB file storage, plus premium support services such as data security backups, emergency issue resolution, and a customized onboarding plan. Priced at $275/year for teams of 1-30, with an additional $27 per 10 users for larger teams.
  • Standard Version: Unlocks full enterprise capabilities, including 100+ business English courses in the course mall, live training sessions, certificate management, lecturer management, a credit system, detailed multi-dimensional statistics (learning, exam, personnel, department), personalized homepage customization, API access, and dedicated business demand analysis. Priced at $410/year for teams of 1-30, with an additional $55 per 10 users for larger teams.

Exclusive Enterprise-focused Advantages

According to the EF English Proficiency Index (EF EPI), speaking remains the weakest skill for Chinese English learners, creating critical gaps for businesses expanding globally or engaging with international partners.

Keraft addresses this pain point with industry-leading tools:

  1. CEFR-aligned Proficiency Assessment: Powered by a CEFR-based intelligent evaluation system, it delivers accurate English level results in just 5 minutes, covering all levels from A0 (beginner) to C2 (native-like), enabling precise training path customization for every employee.
  2. 10-Minute Spoken English Profile: As the only app capable of generating a detailed spoken English competency profile in 10 minutes or less, it identifies specific strengths and weaknesses in pronunciation, fluency, and business communication, ensuring training is targeted and efficient.

Enterprise Value & Verified Results

Per Cambridge and ETS official research, AI-powered speaking scoring matches the accuracy of human examiners, ensuring reliable and consistent progress tracking.

Keraft is trusted by hundreds of Fortune 500 companies including BYD, CATL, HP, and Samsung, delivering measurable results:

  • Cuts new employee English training costs by approximately 70%
  • Boosts training effectiveness by around 300%
  • Reduces onboarding training time by about 50%

It supports four key corporate use cases: prepping teams for overseas business expansion, enhancing daily work English efficiency, building long-term talent reserves through habit formation, and offering self-improvement resources as an employee benefit.

Support & Services

  • Trial Policy: Free access to basic AI dialogue practice, scenario-based exercises, and fundamental pronunciation correction; premium trial memberships are available via the benefits center.
  • Customer Support: Trial and Basic Plan users receive support via 400 phone and online chat on weekdays from 9:00-18:00. Standard Plan users enjoy 24/7 support 365 days a year, plus dedicated account management and demand feedback services.
  • Pricing Notes: For volume discounts and customized plans, contact the account manager or visit the official Keraft website. No special discounts are offered during annual shopping events like 618 or Double 11.